“Good content is not about good storytelling, it is about how you convince the listeners that they are listening to the best one.” This what marketing is all about, it is just the way how you present anything to the market convincing it to be the best there. It is the study which involves the research and management of the present requirement of any market. Customers and their demand in a market for a product is the main subject of study in this marketing. It plays a very important role in the rising position of a company in the market because without proper marketing the company will not be able to release or get good response for its product in a market.
Types Of Online Marketing You Should Be Aware
The prime objective of marketing is to build a relationship with the customers and satisfying them. Marketing is actually defined as “the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have a value of customers, clients, partners and society at large” by the American Marketing Association. It is the fastest developing area as daily a new competition for a product comes in the market and the existing ones have to work harder by adopting new strategies and methods to hold their position in the market. The customers are benefitted by this as they get to know about the different variety of a product and then choose the best suited according to their needs and demands.
Nowadays, online marketing is a newly emerging area in the marketing world. This is the best way with minimum investment and maximum profit. It provides a platform to attract a lot of potential customers by the means of advertisements for their products on social media and search engines. As the maximum population is over the internet which indeed provides the best platform for attracting many customers and enhancing their business. The seven different types of online marketing are:
1. Search Engine Optimization (SEO)
“It is the process of getting traffic from the free, organic, editorial or natural search results on search engines” as stated by the Search Engine Land. It helps us to optimize a website to maximize the ranking of it by giving us an idea to understand how search engines rank a website. The data of the search engines continue to change making it difficult for the online businesses to maintain its rankings making it essential for them to stay up-to-date with the developing practices in the market.
2. Search Engine Marketing (SEM)
It is a type of marketing that aims at gaining traffic on a website by purchasing ads on search engines. These help to engage and attract customers to their websites for marketing. These advertisers pay a charge for giving their advertisements on the search engines. Whenever a customer clicks on this link, the site owners are benefitted.