It has been a common misconception that websites like Wikipedia and .gov cannot be outranked due to their value and demand. However, this is untrue. These websites are hard to beat, agreed, but it doesn’t make the process impossible. Yes, .gov websites are very hard to obtain as it has to be proved that the data being displayed on that website is legit and somehow connect with the government. It can also be taken by institutes that are working for the government too.
Tips For Outranking Websites Like Wikipedia And .gov
Government websites tend to be shown on the first results as they are known to have useful information. This is the reason why search engines display them on the top. Search engines are becoming more and more complex as it takes a lengthy process to know exactly which words should be allocated to the website for making it easier to pop up in the search engine.
There is a process called ”link building” that takes place when the website is created. This process is how you can make your website appear against the .gov and Wikipedia websites. Link building helps in putting links on the website that is being created. This helps the website to appear in the search engine. Many people try to put as many links as possible just to make their website appear more. However, there are many other factors that should be considered too.
Making a website is important and so are the keywords that are kept for that particular website. The kind of keywords inserted determine where and when your website will be displayed in the search engine. When competing with these websites you have to make sure that the information and the presentation that your website has it more and better. This can also make a lot of difference.
There are many other ways to work for the website as well. For example, user reviews, blog comments, and forum discussions can be added on the website. As more and more discussions take place on that platform, the more are the chances of the search engines to sect the authenticity of these websites. This can help more as different words will pop on the website as well, displaying it across the various platform by the search engine.
How to Rank Outranking Websites?
Search engines like google take in a lot of factors that determine the ranking of pages overall. Search engines like google also see the kind of activity, the number of page visits and the overall frequency as well while ranking the page in the top searches. This is why you should make sure that your page has daily activity. Starting conversations on the page can make sure the page is in constant radar. Encourage all kinds of activity on your website to help it come to notice for all the search engines.
Every website is made of quite a lot of pages. It quite happens that some pages don’t get as much traffic as they should. When writing for your website, make sure to link different pages of your own website on the launch page or the page that gets the maximum amount of traffic. This way you can divert the traffic to other pages of your website itself, making more range for other pages and increasing your overall activity on the page too. This can help in making the page more visible and getting traffic on other pages as well. Distributing traffic on other pages can help the overall website become more trafficked.
The kind of content that you display also makes all the difference. Do not be tempted to stuff everything onto one page with all the keywords and target phrases. Use your keywords wisely and make sure they are included and spreader our evenly writhing interesting content that makes your users want to click on your page and give it a look.
It is important to retain a visitor on your page. If the visitor just glances at your website for seconds and then returns back, this might increase your traffic temporarily but not in the long run as he will never click on the website again. Giving our interesting, unique and good content ensures that the viewers keep coming back to your website for more and more knowledge or even out of curiosity. It is important to give good and new information every-time someone visits your page. This will help in retaining them and make them come back for more. In the long run, this will give you a benefit over any other website.
To end, there are many ways that your website can win over other dominant ones which are displayed by the search engines, it just takes the right content and presentation to achieve the same.