When one starts a company, one tries to put the best effort to put their company out in the open for it to be able to reach to the people. They know that the main trick to business is popularity. The more people know about their company, the better. That is why people put so much effort into advertising, coming up with creative names for their company, come up with a heart touching stories in their advertisements, and what not.
Seo Checklist To Rank A New Website
The basic thing that goes inside the head of a new company owner is how to make their companies reach to people. This is the scenario in the real world. Now, what happens in the virtual one? What happens to new companies who have their set up online?
In the digital or the virtual world, the marketing strategies often revolve around the website of the company where most business is carried out from. So, in their case, it becomes very important to take care of their website and keep it presentable, updated, attractive and user-friendly. It is their website that brings to them most of their business. The more the website will be visited, the more businesses will be on their way. So, what do they do to bring more traffic to their website on which their business is so greatly depended upon? Well, for them exists the Search Engine Optimization or SEO.
What Exactly is Search Engine Optimization?
Search Engine Optimization or SEO is a process that increases the visibility of any website by increasing the quality and quantity of its content. Given the increase in the amount of content on the internet, the use of search engine optimization has not only become important, but necessary.
It is through search engine optimization that website owners know the little tricks and tales of how to make their website more visible, what get hold of the people’s attention for a longer duration, how to get their website into the daily lives of the people and so on.
5 SEO Checklist
The question that most people ask is whether there is some kind of SEO Checklist that will help them increase the traffic on their website. Well, here is the SEO Checklist to rank a new website.
The title is an important aspect because it is the title that will have the opportunity to catch the reader’s eye in the first place. One needs to keep the title very relatable to the main theme of their website. It has to be based on the basic keyword of the website such that when the keyword is entered by the reader in any search engine, the title shows up. Search engines also cut off titles so make sure that the title is under 60 characters as well s relatable enough.
Keywords are another important aspect of SEO because it is through these keywords that a search engine will determine the content to be relatable enough or not. For this, one needs to know the words that the targeted readers are more likely to look for in the search engine. For that, it is suggested to make a list of keywords such that their content is more relatable than their competitors’.
Another major aspect of the process of SEO is the URL of the website. The URL stands for universal resource locator. It is the main id of the page through which the website can be found. Now, when it comes to a company’s URL, it may be a complex one, for example, www.abcinstitute.com/vtt.mpd/bjdjjh/hjkakokk5no/ which people may find very hard to remember or even read. So, it is suggested that the company makes sure that their URL is simple and most importantly, easy to remember so that it stays in the minds of the readers or at least does not mess their mind. URLs are suggested to be simple and relatable to the page, for example, www.abcinstitute.com/admissions2019/. This way the page of the company becomes easy to find
- Description and Content
Coming to the body of the website. One needs to keep in mind that their content is free of plagiarism. Other than that more and more of the main keywords should be used. The description and content also should be unique and interesting.
If one follows these while creating a new website for their company or brand. Their website is sure to attract way more traffic than their competitors’, which in turn will bring them more business than their opponents.